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Data Privacy Notice

Notice relating to the Personal Data (Privacy) Ordinance

We protect your privacy. Read this notice to find out how we collect, store, use and share your personal data.




We collect your data We use your data We share your data with
  • • when you interact with us and use our products and services
  • • visit our websites (see our Cookie policy on our website for details of how we use cookies)
  • • from other people and companies, including other HSBC group companies

We may store your data locally or overseas, including in the cloud. We apply our global data standards and policies wherever your data is stored.

We’re responsible for keeping your data safe in compliance with Hong Kong law.

  • • to send you direct marketing if you’ve consented to it
  • • to improve our products, services and marketing
  • • to help us comply with laws, regulations and requirements, including our internal policies, in or outside Hong Kong
  • • to detect, investigate and prevent financial crimes
  • • for the other purposes set out in section B
  • • other HSBC group companies
  • • third parties who help us to provide services to you or who act for us
  • • third parties who you consent to us sharing your data with
  • • local or overseas law enforcement agencies, industry bodies, regulators or authorities
  • • the other third parties set out in section C

We may share your data locally or overseas.

You can access your data You control your marketing preferences You can contact us

You can request access to the data we store about you. We may charge a fee for this.

You can also ask us to

  • • correct or update your data
  • • explain our data policies and practices

You control what marketing you receive from us and how you receive it.

You can change this at any time by contacting us or updating your preferences on internet banking.

Customer service hotline 852 2284 1118

Level 22, HSBC Main Building, 1 Queen's Road Central, Hong Kong




Collect and store Use Share
We may collect We use your data to We share your data with
  • • biometric data such as your voice ID, thumb print and facial recognition data
  • • your geographic data and location data based on your mobile or other electronic device
  • • data from people who act for you or who you deal with through our services
  • • data from public sources, credit reference, debt collection and fraud prevention agencies, and other aggregators.

If you don’t give us data then we may be unable to provide products or services.

We may also generate data about you

  • • by combining information that we and other HSBC group companies have collected about you
  • • based on the analysis of your interactions with us
  • • through the use of cookies and similar technology when you access our website or apps.
  • • provide products and services to you including conducting credit checks
  • • provide personalised advertising to you on third party websites (this may involve us aggregating your data with data of others)
  • • help us to comply with requirements or requests that we or the HSBC group have or receive such as legal or regulatory in or outside Hong Kong . Sometimes we may have to comply and other times we may choose to voluntarily comply
  • • manage our business, including exercising our legal rights
  • • other uses relating to the above or to which you have consented.

If you provide data about others If you provide data to us about another person you should tell that person how we will collect, use and share their data as explained in this notice.

  • • local or overseas bodies or authorities such as legal, regulatory, law enforcement, government and tax and any partnerships between law enforcement and the financial sector
  • • any person who you hold a joint account with, people who can give instructions for you and anyone who is giving (or may give) security for your loans
  • • any third party who we may transfer our business or assets to so it can evaluate our business and use your data after any transfer
  • • partners and providers of reward, co-branding or loyalty programs, charities or non-profit organisations
  • • social media advertising partners (who can check if you hold an account with us and send our adverts to you and advertise to people who have a similar profile to you).

We may share your anonymised data with other parties not listed above. If we do this you won’t be identifiable from this data.


Direct Marketing

This is when we use your data to send you details about financial, insurance or related products, services and offers provided by us or our co-branding, rewards or loyalty programme partners or charities.

We may use data such as your demographics, the products and services that you’re interested in, transaction behaviour, portfolio information, location data, social media data, analytics and information from third parties when we market to you.

We don’t give your data to others for them to market their products and services to you. If we ever wanted to do this, we’d get your separate consent.

This notice will apply for as long as we store your data. We’ll send you the latest version at least once a year. If we use your data for a new purpose, we’ll get your consent.

Notice relating to the Personal Data (Privacy) Ordinance

April 2021